Today, we’re sitting down with members of the FarrPoint Economics team, Matthew and Kate to talk about Benefits Realisation. We’re exploring why it’s essential to investigate the true benefits and impact of digital projects — and how doing so can unlock lasting improvements for the economy, society, and the environment.
Matthew: For me, there is no point investing in any public intervention — especially those aimed at improving infrastructure - such as broadband or mobile connectivity — if it has no positive impact on society, the economy, or the environment. Over the last few years, there has been an increasing drive from central government to monitor the impact of interventions, and it’s not just about ticking a box. Measuring the ongoing benefits as a project is delivered allows policymakers to refine and adjust the course based on real evidence. That’s what makes long-term success more likely.
Kate: Absolutely. And I’d add that it also helps build trust. When stakeholders can see the benefits unfolding in real-time, it strengthens the case for investment and improves public confidence in the project.
Kate: Not at all — and that’s a common misconception. Just building the infrastructure doesn’t guarantee benefits. The rollout of fixed or mobile networks is only part of the equation. Without broad adoption, the tangible benefits to households, communities, or businesses are limited.
Matthew: Exactly. That’s why, at FarrPoint, we focus on both availability and adoption. Our published Digital Connectivity Readiness Index supports policymakers in identifying where action is needed, not just in deploying infrastructure but in encouraging meaningful use.
Matthew: The Swansea Bay City Deal is a standout example. With £1.2bn invested across nine major programmes, the region needed clarity on how that funding was transforming digital connectivity and delivering impact. Our role in evaluating this helped show exactly where the region stood — and what needed to be done to maximise outcomes.
Kate: One of the great things about that project was the emphasis on the importance of local authority delivery leads. They really drove engagement with suppliers and boosted demand stimulation. It’s a great example of how a benefits realisation approach can directly inform strategy.
Matthew: Ah, the golden question! There’s no one-size-fits-all answer, but we always start by looking at a client’s strategic objectives. What are they trying to achieve? What does success look like? Once you know that, you can design the right methods to measure it — both quantitatively and qualitatively.
Kate: One example is our study of 4G EE masts. We looked at measurable economic outcomes like job creation and business growth, but we also considered less tangible impacts — like improved public safety in rural areas. It’s important to capture both sides of the story.
Kate: Traditionally, we talk about 'direct', 'indirect' and 'induced' benefits — things like GVA and social wellbeing. But in our view, that’s only part of the picture.
Matthew: I totally agree. Our work with St Helens Borough Council focused on how digital connectivity in the town centre could actually enable business growth, create jobs, improve public services, and give people better access to modern tools. That’s the kind of transformation we’re aiming for.
Matthew: Probably just that if you don’t think about benefits realisation from the start, you risk missing the point of the project.
Kate: And the opportunity! With the right strategy, digital investment doesn’t just deliver connections — it delivers meaningful change.
At FarrPoint, our Economics team works closely with clients to understand their objectives and develop evidence-based solutions that deliver real impact. Please get in touch to discuss the full range of economic services that might suit your needs.
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